Keys For Doing Business In Belarus

The high degree of unawareness among the majority of western countries about Belarus (middle-sized Eastern European country, counting about 10 million inhabitants) is probably hiding one of the best business environments in its region. Being the main frontier of the Eurasian Economic Community customs union with the European Union, business in Belarus is the access gate to a market with over 200 million potential consumers. Thanks to its integration with Russia and Kazakhstan, the goods crossing its customs can arrive at Central Asia and the Russian Far East without having to overcome any significant trade barriers.

According to the World Bank´s international index “Doing Business 2014”, Belarus ranks in the highest position of its history as regards its potential to carry out profitable businesses activity. Out of 185 countries, Belarus occupies the 15th position in “starting a business” (Spain, for example, is ranked 142), the 3rd in “registering property”, the 13th in enforcing contracts and the 30th in dealing with construction permits.

The relative lack of competitors and the gradual opening of the country’s markets make it a place to exploit the competitive advantages and attractiveness of the products and services of Spanish companies. Their still marginal presence increases through success stories like those of Kelme, Duro Felguera or WinPassion.

Enjoy stable framework and investment protection: in regard to investment projects, Belarus has a stable Government and signed agreements to secure any form of foreign investment, strengthened by its membership of the International Convention on the Settlement of Investment Disputes (ICSID). This is evidenced by the incoming capital from countries as diverse as Britain, Austria, Holland, Germany, Lithuania, Israel or China in sectors such as pharmaceuticals, new technologies, automotive, agriculture, food production, chemical industry or construction.

Belarusian entrepreneur is usually more affable in his dealings with foreigners, maybe due to the fact that there are still not many foreigners coming to the country to do business. Thus, the relatively weak competition also manifests itself in the warmest treatment to the visitor.                                                               

Don’t leave all the procedures in the hands of a third party: the Belarusian business people appreciate very much the visit of direct representatives of the foreign enterprises that address them with commercial purposes. Sitting face to face in order to negotiate with your future clients will bring added value because there are not many foreign companies proceeding that way.

Appoint a permanent representative in the region: as is the case in Russia, the presence and the personal relations are absolutely essential. It’s very useful to have a close delegation, which your clients can address in their own language in order to solve the day-to-day issues of your business cooperation and to discuss the specific characteristics of their orders.
 

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